Ottawa – The Government of Canada announced over $2.83 million in funding for 8 projects under Agriculture and Agri-Food Canada (AAFC)’s AgriMarketing Program. Work on these projects started in 2023 and will run for 3 fiscal years until 2026. These projects are designed to facilitate the promotion and expansion of markets for Canadian seafood and fish.
The AgriMarketing Program is a $129.97 million Program under the Sustainable Canadian Agricultural Partnership that supports national agricultural sectors to increase and diversify exports to international markets and seize domestic market opportunities.
The 8 AgriMarketing projects announced today are:
| Recipient organization | AAFC funding | Location | Project focus |
|---|---|---|---|
| Canadian Aquaculture Industry Alliance | $17,738 | Ottawa, Ontario | This project aims to expand global market share and sales of Canadian farmed seafood through semi-annual attendance at trade shows in Norway and annual attendance at trade shows in the United States. |
| Canadian Association of Prawn Producers | $1,320,000 | Manotick, Ontario | This project aims to strengthen Canada’s cold-water shrimp market in China and continue to explore opportunities to increase and diversify exports in other international markets. The project involves engaging in cost-effective exploratory promotional activities over the next three fiscal years, in various global markets, to evaluate their effectiveness. |
| Canadian Highly Migratory Species Foundation | $135,005 | Victoria, British Columbia | This project aims to increase the international profile of Canadian Albacore tuna and support the sector’s fishers, processors, and wholesalers in their international trade efforts. This project will involve annual attendance at trade shows, conducting annual outgoing missions, and the development of a long-term international strategy. |
| Canadian Pacific Kazunoko Association | $660,000 | Vancouver, British Columbia | This project aims to preserve the premium price of kazunoko (herring roe) in the Japanese market and includes a co-branding partnership strategy over the next three fiscal years, sampling sales, and consumer advertising. The project also includes annual attendance at trade shows and industry events, such as exhibitions and seminars, showcasing Canadian herring roe. |
| Pacific Prawn Fishermen’s Association | $98,000 | Vancouver, British Columbia | This project aims to expand awareness of spot prawns through promotion at annual trade shows in Spain, the United States, and Canada. The project also involves the development of promotional material for international markets. |
| Pacific Sea Cucumber Harvesters Association | $135,050 | Union Bay, British Columbia | This project aims to increase the appeal and understanding of the Pacific sea cucumber within existing markets and to extend this knowledge to new markets. The project includes digital and print marketing, market research, annual attendance at trade shows, and outgoing missions. |
| Pacific Urchin Harvesters Association | $210,440 | Richmond, British Columbia | This project aims to consolidate and build on existing Pacific urchin markets and develop knowledge of, and appeal to, new markets. The project will involve digital marketing, market research, annual outgoing missions, and trade show attendance. |
| U.H.A Research Society | $255,168 | Vancouver, British Columbia | This project aims to understand how Canadian geoduck consumer behaviour has changed post-pandemic, to explore and develop new markets, and to expand the overall awareness of geoduck. This project will involve annual attendance at trade shows and promotional events, outgoing missions, and a digital marketing campaign. |