Ottawa – Maple syrup is an iconic Canadian export, and people around the world enjoy Canada’s delicious, top-quality maple products, with exports reaching $615 million last year.
To build on Canada’s strong reputation as a supplier of maple syrup in key foreign markets, Lawrence MacAulay, Minister of Agriculture and Agri-Food, announced up to $3.6 million to the Québec Maple Syrup Producers (QMSP) through the AgriMarketing Program, an initiative under the Sustainable Canadian Agricultural Partnership.
This investment will allow the QMSP to increase the promotion of Canadian maple products and boost sales in Germany, the United Kingdom, Australia, and Japan. Promotional activities will highlight maple syrup’s versatility in cooking and baking, its nutritional value, and its sustainability through print and digital content, social media campaigns, podcasts, conference attendance, and more.
“Canadian maple syrup is the best in the world. With this funding, we’re spreading the word about the quality, versatility, and sustainability of Canadian maple syrup to drive demand, increase our exports, and create more opportunities for the hardworking maple producers.” – Lawrence MacAulay, Minister of Agriculture and Agri-Food