Brampton introduces first-ever Performing Arts Strategic Plan

BRAMPTON – Brampton City Council endorsed the first ever Performing Arts Strategic Plan 2022 to 2027. With a vision to build an inspiring performing arts community that reflects the spirit and diversity of Brampton, this framework for the future lays the foundation for how to get there and aligns with the City of Brampton’s broader priorities and goals. The strategic plan has identified three guiding principles that anchor the work ahead including diversity and inclusion, a city-wide campus and community building.

The strategic plan will focus on four strategic priorities:

• Expand community programming and outreach. The performing arts programming model will expand to ensure it is welcoming and relevant to a broader range of audiences and creators. This will be accomplished by building supportive and lasting relationships with the local community across the arts ecosystem and beyond including artists and creators, community partners, new and existing audiences and other City departments.
• Deepen equity, diversity, inclusion and access. The Performing Arts Division will build out a complete equity framework and action plan that includes areas such as policy, programming, audience development, marketing and outreach.
• Invest in streamlined marketing, communications and website across all performing arts venues. The City’s high caliber, multi-purpose facilities, resources and services offer a wide range of performing arts experiences for communities. A plan will be developed to position the Performing Arts facilities as an interrelated, multi-venue campus to better reflect the division’s citywide impact, and facilitate the additional supports required to promote usage at all venues.
• Develop organizational resilience. Review the operational needs of the organization, including staff and financial resources and optimize or develop new revenue streams and funding sources to ensure financial sustainability.