Toornto – the City of Toronto and Rogers unveiled new ceremonial street signs for “Taylor Swift Way”, an honorary route connecting Nathan Phillips Square to Rogers Centre for the month of November to celebrate the upcoming Taylor Swift | The Eras Tour shows in Toronto.
The 22 ceremonial street signs created by the City in partnership with Rogers will be donated to Daily Bread Food Bank at the end of November to raise money for the organization through auctions. Rogers will match funds raised up to $113,000 – a nod to Swift’s lucky number, 13.
Mayor Olivia Chow, Deputy Mayor Jennifer McKelvie (Scarborough-Rouge Park) and Deputy Mayor Ausma Malik (Spadina-Fort York) were joined by representatives from Rogers and Neil Hetherington, CEO, Daily Bread Food Bank, for the unveiling event at “1 Taylor Swift Way” outside Rogers Centre.
The signs are being installed along Queen Street West, John Street, Front Street and Blue Jays Way. The temporary naming of the route follows Toronto City Council direction in July after a member’s motion by Deputy Mayor McKelvie.
An online auction for the “1 Taylor Swift Way” street sign and six other signs kicks off today and runs until November 10. Five additional signs will be released for auction each Monday in November. Full details can be found on the Daily Bread Food Bank website 
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Swift will perform sold-out shows on November 14, 15, 16, 21, 22 and 23. She is the first artist ever to perform six nights at Rogers Centre in a single tour. Rogers is the presenting sponsor of Taylor Swift | The Eras Tour in Canada.
“It’s our honour to welcome Taylor Swift to Toronto for nearly a Fortnight of music and magic. We hope fans are Enchanted by their walk down ‘Taylor Swift Way’ and will generously support the auction of these signs – each a keepsake for Evermore that will help a great cause. Thank you to our partners at Rogers for generously matching those donations and for helping us bring this initiative to life by funding these signs.” – Mayor Olivia Chow