British Columbia – British Columbia is home to breathtaking natural attractions and outdoor recreation experiences that bring the world to our doorstep. Tourism is important to Canada’s economy and creates good jobs in communities, from major city centres to rural and remote areas, to Indigenous communities. In Northern B.C., tourism business owners, operators and entrepreneurs have ambitious plans and PacifiCan is here to support those ambitions.
Harjit S. Sajjan, Minister of Emergency Preparedness and Minister responsible for the Pacific Economic Development Agency of Canada (PacifiCan), announced over $950,000 in PacifiCan funding through the Tourism Growth Program for five organizations in Northern British Columbia. This funding will enhance outdoor recreation, attract visitors to smaller communities and rural areas, and extend the region’s tourism season.
As part of today’s announcement, Tourism Prince George is receiving $250,000 in funding to renovate a new space and develop the surrounding outdoor area. Key improvements include the installation of an open-air skating rink and the creation of a vibrant vendor market in downtown Prince George. The market will showcase the work of local artisans during festivals and conferences, fostering community connection and culture. These upgrades will enhance the visitor experience, support small businesses, and boost the local tourism economy.
Caledonia Nordic Ski Club in Prince George is receiving $234,650 to build Canada’s first paved roller ski and biathlon competition trails. PacifiCan funding will support the design and construction of 2.5 kilometres of trails, a cross-country ski stadium, and a biathlon arena. This project will provide year-round recreational opportunities for the community and elevate Prince George’s reputation as a top destination for sport tourism.
Other investments included in today’s announcements are:
- $250,000 for Alder Hills Golf Course in Prince George to expand its facilities
- $24,500 for North Coast Ecology Centre Society in Prince Rupert to upgrade its seasonal education centre that showcases the region’s ecological diversity
- $198,235 for the Village of Granisle to improve amenities at the New Beach Campground near Babine Lake
More details about the organizations receiving funding can be found in the backgrounder here. Projects like the ones announced today deliver memorable experiences for Canadian and international visitors alike. They create jobs, grow the local economy, enrich communities, and put B.C. on the map as a destination of choice.
“Northern British Columbia is home to world-class tourism attractions that showcase the stunning natural beauty and rich history and culture of our province. PacifiCan is here to support these organizations as they create memorable experiences for visitors and seize growth opportunities. The projects announced today will boost tourism in small rural communities, create good jobs, and strengthen the local economy.” – Harjit S. Sajjan, Minister of Emergency Preparedness and Minister responsible for the Pacific Economic Development Agency of Canada
“From majestic mountains to captivating coastlines, British Columbia has what tourists want. That’s why we’re helping B.C.’s tourism industry grow and thrive through the Tourism Growth Program. This important funding means that businesses and organizations can expand, create jobs and attract more tourists to the Lower Mainland. I look forward to seeing the difference it makes in the years to come!” – Soraya Martinez Ferrada, Minister of Tourism and Minister responsible for the Economic Development Agency of Canada for the Regions of Quebec