Nova Scotia’s wineries uncork new tourism opportunities

Wolfville – Atlantic Canada’s wine industry is a key driver of the region’s tourism sector, attracting global visitors and contributing to a growing, diverse, and sustainable local economy. The Government of Canada is investing to help position Nova Scotia’s wineries as a premier, year-round tourism experience.

Support for integrated promotional efforts, new programs

Kody Blois, Parliamentary Secretary to the Minister of Agriculture and Agri-Food and to the Minister of Rural Economic Development and Minister responsible for ACOA and Member of Parliament for Kings—Hants, announced a non-repayable contribution of $150,000 to Wolfville-based Wine Growers Nova Scotia (WGNS). The announcement was made on behalf of the Honourable Gudie Hutchings, Minister of Rural Economic Development and Minister responsible for ACOA.

This contribution will support a marketing plan and integrated social media strategy to promote the wine sector, and help WGNS develop and launch the Nova Scotia Vine and Wine Ambassador program. This program will provide specialized education for winery staff, restaurant workers and individuals interested in learning about the province’s winemaking industry.

This investment will also support the delivery of the WGNS’s new training program to help wineries integrate Indigenous teachings and values into the wine industry. The program will provide education, skills and sustainable practices while respecting cultural heritage.

Today’s announcement further demonstrates the Government of Canada’s commitment to help organizations and businesses seize new opportunities to innovate and expand – creating and maintaining jobs, and driving long-term economic growth.